COMPANY

Who are we? What do we do? We turn customers into fans!

On 13 April we presented our project, the new internal community division weeSports & Entertainment, to an audience of 800 enthusiastic guests in Munich. Six exciting hours, summarised in six minutes of pure inspiration… Core messages, content, emotion: in German (left) and English (right).

On 13 April we presented our project, the new internal community division weeSports & Entertainment, to an audience of 800 enthusiastic guests in Munich. Six exciting hours, summarised in six minutes of pure inspiration… Core messages, content, emotion: in German (left) and English (right).

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The newest "wee" baby with 1,000 years of life experiencewee

Sports & Entertainment is the latest division in the “wee” group of companies.
In the medium term, this unique project is already set to become a transnationally operating
community, uniting into one brand the decades of expertise within a team of
over 100 proven experts in the fields of digitisation, mobile payment, e-commerce,
retail, sports and entertainment marketing, sponsorship and distribution.

Improving the world with innovation and 100% entrepreneurship

weeSports & Entertainment capitalises and multiplies the successful vision of entrepreneur Cengiz Ehliz, in a targeted fashion that is unmatched internationally – for example in the Munich metropolitan region or in Oberland with the weeArena Bad Tölz beacon. An essential strategic building block in
the market penetration and further development of wee’s innovative cashback and mobile payment system, is the integration of successfully proven know-how – a catalyst for the project of Oliver Kaiser, an entrepreneur who has been making a name for himself in the international sports business for years.

Creating synergies, integrating effectively, positioning globally brilliant brands

With innovations in the fields of sponsorship measurability and the advertising behaviour of sponsors, sports market expert Kaiser has continuously established milestones and changed mechanisms of this continuously booming industry, initiated global trends…
Today he is President of the FASPO (Association for Sponsoring and Special Forms of Advertising) in Germany, Austria and Switzerland. He was also co-initiator and co-leader of the subworking group “Sport Sponsorship and Sport-Related Hospitality” of the UN Global Compact, New York. Both entrepreneurs now combine their expertise, networks and human resources under the umbrella of weeSports & Entertainment.

Emotional brand building of "wee"

Introducing the “wee” cashback and mobile payment system into the global sports and entertainment giga-markets, thereby charging up the retail trade, consumers and the worldwide sport and entertainment communities, is the professed goal of the new enterprise.

Loyalty, megatrends and passionate manpower in focus

Thousands of stadiums, halls, concert and event organisers, professional sports clubs and millions of amateur clubs, sponsors, media, guests and customers represent 5 billion fans worldwide – the majority of our modern society is, in this respect, our global target audience. We network the unique position of the weeArena as an open stadium payment system with digitalisation throughout, for the digitally visible stationary retail trade which can connect to the “wee” cashback and mobile payment sytem, and for the consumers, who receive significant discounts when shopping with the weeCard and the weeApp in more than 1,400 online shops at wee.com.
Here we also benefit from loyalty ambassador Jan Boluminski, co-founder of Payback, who has been working with us with his Envolved team has for the past year on the precise expansion of the of the “wee” marketplace, in both online and stationary forms.

Development of 50 metropolitan regions in five years

In the medium term, we want to win and connect 200,000 stationary retailers, 5,000,000 customers and fans and 50 weeArenas in Europe alone. And we will implement a kind of franchise model in which our external distributors and each individual investor is actively involved. The investor decides in which digitised metropolis, region or weeArena he wants to invest. And of course, he benefits personally from the total return on his invest – in several ways. Straight away!

360-degree connection of our target group forever

Customers must be enticed – fans are already loyal. Loyal to this message and insight, we run our business where the target group – online and offline. weeSports & Entertainment offers individualised offers, tailor-made fan campaigns, emotional incentives, Always-On communication – around the clock, seven days a week, 365 days a year.